OPPO Emerging Artists Project

I. Commitment

The organizing committee hereby promises that the activity shall be carried out by the principle of openness, fairness and justness. The result of the appraisal shall be publicized in time, with certificates of award and prizes granted.

 

II. Purpose of the event

OPPO Emerging Artists Project is aimed at building a platform of art and design, cooperating with colleges and universities around the world, so as to cultivate the consciousness of innovation, encourage the spirit of innovation, promote the idea of innovation, support the tries of innovation and spread the fruits of innovation.

The activity will be presented in the form of contest and empowering young students in innovative practices by creating a cluster of art and design for youths around the world.

Art is the invisible force behind the development of science and technology. OPPO Emerging Artists Project encourages all young creative minds to imagine the possibilities of science and technology, deliver those imaginations in artistic works, and by so doing give inspiration to a larger community.

 

III. Theme of the Contest

 

1. Theme: "Light"

Theme Interpretation：

In 6 BCE, the light of ancient Greek philosophy and reason like a bright meteor shooting across the dark sky directs the path for western civilization. During the Spring and Autumn period (6-221 BC) of ancient China when philosophies and schools were flourishing, a pinhole imaging experiment born from an idea flashing in the mind sets human onto the journey of optics studying the behavior and properties of light. Light leads to beautiful things like thales’ Greek miracle and Mozi’s teaching of impartial regard. It can measure distance, transmit messages, and is the small step that leads to a long journey to modern science and technology. With light in the heart, the path forward is clear to the mind. With light in the hands, the road ahead is visible to the eyes. This is a time of anxiety. This is a time of accumulation. This is a time for light to enlighten hope. This is a time for love to fill the heart.

The first quarter of the 20th century has witnessed multifaceted challenges facing humanity. But 2021 is our year of hope and renewal.

"Light" is the theme of this contest. We call on young people to show the world your vigor through your works. We look forward to the combination of philosophy and technology that has an imagination of a future. We look forward to the blend of aesthetics and science that calms the restlessness. We look forward to seeing your works. We have high hopes for your works of art and science that can pave the way for reflection in an era of anxiety, build trust in an era of doubt, restore the ecology of a vulnerable era, and reverse the trend of our times.

 

2. Column Division:

Column 1: ART TECH (Art and Technology Creation Column)

This column encourages the mix of art and science and technology and welcomes contestants from the disciplines of art, design, interdisciplinary research among other emerging ones to submit works of conceptual proposals, creation and research, and those suitable for business incubation. It is required that works shall be created in line with the theme of “light” for the contest.

Call for works：

1. Digital multimedia art works

2. Interactive experience works

3. Intelligent wearable works

4. Robotic art works

5. Biological art works

6. Ecological crisis design works

7. Innovative design works

8. Material design works

9. Stage art design works

 

Column 2: ART TOY (OPPO thematic design panel)

This column encourages works centering around OPPO’s mascot image of Ollie. Ollie is a virtual friend of the youth community, a guardian of new creation, and a character with feelings, soul, and depths. We welcome your works that is based on the concept and image of Ollie, expand its use scenario, adds to its connotation, capture its moments of highlight, and enhances its interactive attributes.

Call for works：

1. Ollie character design

2. Creative design of Ollie-based derivatives

3. Ollie character interaction design

4. Others

 

IV. Organizations

 

Hosted by

Guangdong OPPO Mobile Telecommunications Co., Ltd.

Academic Institution:

School of Design, Central Academy of Fine Arts

Organized by

THELAKE.ART, Chengdu The Forest Science and Technology Co., Ltd.

 

Expert Judges：

General Advisor: XIEWEI SONG, Dean, School of Design, Central Academy of Fine Arts, Member of AGI (Alliance Graphique Internationale)

Brand Initiator, WILLIAM, President of global marketing of OPPO

 

Jury：

KASHIWA SATO, SAMURAI Creative Director

GARY HILL, American artist, one of the key founding artists of video art

RYOCHI KUROKAWA, Japanese artist

YONGQUAN LEE, Brand Consultant, Member of AGI (Alliance Graphique Internationale)

SHENGFENG DUAN, Vice President of Sichuan Fine Arts Institute

XIAOWEN CHEN, Professor, Alfred College of Art and Design, USA; Professor, School of Design, Central Academy of Fine Arts

JINTONG ZHU, Head of OPPO London Design Center

 

V. Arrangements

Participants need to register an account on the official website and submit complete complete information for registration between May 27, 2021 and August 29, 2021; participants may sign up for the contest as individuals or teams (with less than 5 members).
   

Submission of works

Participants will be able to submit works after registration. One participant may take part in different columns, and there's no limit of the number of works submitted; however, one work shall not be submitted to different columns.

The submission requirements for the work are as follows：

The work can be either pictures or videos, or both；

The picture shall be: in JPG form, with the size of A3 (horizontal), of 300 dpi and not larger than 10mb.

The video shall be: of a length from 1 minute to 5 minutes, in the format of avi, mov, mp4 or rmvb, with a random image scale, not larger than 30mb; there can be subtitles but personal information shall not be shown in them.

(*Works to be submitted for the ART TOY column are subject to the design standards, templates included, in the attachment for download.)

Requirements about the text description of a work: participants may fill in descriptions of their works in Chinese or English based on their own conditions; each text shall have not more than 300 words or Chinese characters.

All the pictures and videos submitted shall not show personal information at all;

No pictures or videos that violate laws and regulations can be submitted. No pictures or videos irrelevant to this activity can be submitted. Pictures or videos concerning copyright issues shall not be submitted. No works submitted can show commercial brands.

If the works submitted don’t meet the requirements above, it will be deemed as voluntary waiver.

 

The deadline for the submission of the works will be GMT 24:00 August 29, 2021.

 

Preliminary results and feedback

The preliminary results will be selected by the organizing committee in August 30, 2021 to September 7, 2021. Preliminary results will announced Top 100 works, the selection percentage of each column will be determined by the number and quality of registered works.

Notification of Top 100 works will be announced on September 8, 2021, and receive the comments or suggestions from the judges at same times.

Top 100 participants have to give feedback to the judges' opinions or suggestions from September 8, 2021 to September 10, 2021, and make it as an improvement plan to submit on website in the form of text. The improvement plan will also be one of the assessment criteria.

Final results

The organizing committee of the competition will conduct a final evaluation from September 10, 2021 to September 15, 2021. The final evaluation will decide the Top 10 works of the competition, and select the annual awards for each column from the Top 10 works. The proportion of each column selected for Top 10 will be determined based on the quantity and quality of the Top 100 works from that column.

Notification of the award will be announced from September 15, 2021 to September 18, 2021.

Online exhibition and promotion of works

Works winning the awards will be exhibited and promoted online.

 

VI. Assessment

 

Assessment criteria:

Innovativeness

The work shall show the integration between sci-tech and art and the thinking and imagination about future and future life. The idea shall be unique and novel, able to provide solutions to new problems and guide future lifestyle;

Artistry

The creative idea shall show the integration of sci-tech and art, and the work shall bear a beautiful form, so that it will be used to explore and discover the emotional exchanges among humans and touch people’s hearts;

Feasibility

Design works shall be able to meet demands of different situations and feature a great prospect for application and promotion.

Expressiveness

By means of art and design, themes must be presented appropriately to show a good result of expression.

 

Composition of the jury

The activity invites authoritative experts around the globe to serve as judges for the preliminary and final assessments.

 

VII.Intellectual Property

1. Participants must be the designers or owners (those who hold relevant intellectual property rights) of the works for the activity, and there should be not dispute about intellectual property rights involved in the participating works. As for the works that are found to be involved in intellectual property disputes, the organizing committee is entitled to disqualify them for the activity.

2. If award-winning works are involved in intellectual property defects or disputes, or if the works are defective or disputed in terms of intellectual property rights, resulting in any loss in economy and reputation to the host or the organizer, the organizing committee is entitled to disqualify them and recall certificates, trophies and prizes.

3. All the intellectual properties of the participating works shall be reserved by the creators.

 

VIII. Publicity and Confidentiality

The organizing committee is entitled to use the materials submitted by participants for promotions about the activity, including but not limited to: photography, exhibition, news report, compilation and publication and their application by OPPO on campus for all non-commercial derivatives. The organizing committee holds the preferential right of collecting the works and converting and developing the works for commercial purpose, and the fees for collection and co-development shall be determined otherwise through negotiation with the creators based on the specific situations of the works. In case of any special need of confidentiality, the participants shall submit a written application when signing in, or the works shall be deemed non-confidential and the organizing committee shall not be responsible for any loss caused by their public exhibition.

 

IX. Award settings, and related award resources (not including portrait column award settings).

2021 Artistic Creativity Award, one to be selected from Column 1, with a prize of RMB 50,000 yuan, a certificate of award;

2021 Design Future Award: one to be selected from Column 2, with a prize of RMB 50,000 yuan, a certificate of award;

2021 Excellent Creativity: 6 altogether, with a prize of RMB 10,000 yuan each, OPPO Reno6 and a certificate of award;

2021 Brand Application Award: 2 altogether, with a prize of RMB 20,000 yuan each, OPPO Reno6 and a certificate of award.

OPPO Artistic Future Award:

2021 Best Performance Award, 12 altogether, One pair of OPPO Enco Free earphones, a certificate of award;

2021 Shortlist Award: 78 altogether, with a certificate of award.

The winners above are also entitled to the following resources:

Publicity:

For Top 10 works: to be shown on global pivotal art media platforms.

Top 2 winners, one column each, will be invited for interviews with our partner magazines in art and design.

Master Class opportunities:

Top 100 winners will receive comments and guidance from mentors and advisors and a certificate from the organizing committee.

Top 10 winners can interact with world famous instructors for further instructions and join online workshops.

They will have the opportunity to be invited as guest speakers in experts and scholars salon.

Business opportunities:

Appearances at OPPO launch and technology conference and other stage shows

Excellent works will be awarded with OPPO project incubation and long-term cooperation opportunities

The selected works have the opportunity to be exhibited at the London Design Festival, Dubai Expo, etc.

Community Opportunities:

Top 100 winners will share the design resources of OPPO and interact with young artists around the world.

Career Opportunities:

Top 10 winners will be given priority for OPPO internships, and the direct access to final interviews for campus recruitment(for graduates of the class of 2022).

 

Reference:  https://campus.oppo.com/cn/index/index.html

2021 Artistic Creativity Award, one to be selected from Column 1, with a prize of RMB 50,000 yuan, a certificate of award;

2021 Design Future Award: one to be selected from Column 2, with a prize of RMB 50,000 yuan, a certificate of award;

2021 Excellent Creativity: 6 altogether, with a prize of RMB 10,000 yuan each, OPPO Reno6 and a certificate of award;

2021 Brand Application Award: 2 altogether, with a prize of RMB 20,000 yuan each, OPPO Reno6 and a certificate of award.


OPPO Artistic Future Award:
2021 Best Performance Award, 12 altogether, One pair of OPPO Enco Free earphones, a certificate of award;

2021 Shortlist Award: 78 altogether, with a certificate of award.

The winners above are also entitled to the following resources:

Publicity:
For Top 10 works: to be shown on global pivotal art media platforms.

Top 2 winners, one column each, will be invited for interviews with our partner magazines in art and design.

Master Class opportunities:
Top 100 winners will receive comments and guidance from mentors and advisors and a certificate from the organizing committee.

Top 10 winners can interact with world famous instructors for further instructions and join online workshops.

They will have the opportunity to be invited as guest speakers in experts and scholars salon.

Business opportunities:
Appearances at OPPO launch and technology conference and other stage shows

Excellent works will be awarded with OPPO project incubation and long-term cooperation opportunities

The selected works have the opportunity to be exhibited at the London Design Festival, Dubai Expo, etc.

Community Opportunities:

Top 100 winners will share the design resources of OPPO and interact with young artists around the world.

Career Opportunities:
Top 10 winners will be given priority for OPPO internships, and the direct access to final interviews for campus recruitment(for graduates of the class of 2022).